Saturday, June 21, 2008

Why Consolidation Fails

I have decided to break up my little exercise in self-flagellation into its original parts, reviving Jay Mitchell's Radio Rants in the process.

Although the folks in radio are as wacky as they come, they come to a radio blog to get radio stuff, not other wacky stuff. And the 1.5 demented individuals - a long-suffering friend and the village idiot - who patronize my feeble attempts at humor have no clue what to do with the radio stuff.

So henceforth all the radio stuff is back here, where it belongs ... and all the other stuff is at Jay Mitchell's Blog, where it can't do much harm, hopefully.

Even if you enjoy both aspects of my schizophrenia, this way you can subscribe to both blogs and visit the one that fits your mood of the moment.

The failure of this micro-experiment in consolidation says a lot about what's wrong with consolidation in general: trying to cobble together disparate elements into a productive whole doesn't always work. It would be like trying to run hundreds of radio stations in markets of all sizes and types and expecting success ... oh, never mind.

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