Okay, everybody in radio has some issue with Arbitron. But really, does anyone really buy the political firestorm about the Portable People Meter?
Yes, the change in methodology has caused a seismic shift in reported listening patterns. Perhaps some groups have lost ground as a result. Perhaps those groups will lose revenue as a result.
Get over it.
What about the plight of poor Caucasian broadcasters in Los Angeles when Arbitron modified heir diary methodology and overnight the top five stations were Hispanic? Who raised a political voice in protest then?
I am a staunch civil rights advocate, but I think the prevailing MO of attacking and inflating every situation in the name of civil rights is madness. Are we so afraid of being branded as politically incorrect that we refrain from speaking out against minority leaders who use their bully pulpit to distort situations and, well, bully the opposition into politically-correct submission?
Back to Arbitron: the PPM is an advancement, but no survey can ever be accurate. (If you want accurate, you want a census. And look how well they turn out.) The PPM is arguably more accurate than the diary; but because it reflects a different reality, it should be suppressed?
What country are we living in, again?
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