Okay, I admit it: I am absolutely fascinated with the fascination over a worldwide cultural phenomenon called Dancing With the Stars. Until my friend Lou Vito told me his kid was going to be on the show, it barely registered on my pop-culture-o-meter. Big mistake. Any show that can smoke another worldwide phenomenon, House, with twice the ratings, had better darn well be on my—and all of our—radar.
And now I am kind of hooked—not only by the trials of everybody’s second-favorite-with-a-bullet snowboarder, but the sheer down-market genius of the thing. The concept is solid; the production values are amazing; the hosts are better than you’d think the show deserves, but they fit perfectly; and the whole thing takes on a larger-than-life aspect that is truly compelling.
When I was consulting KIIS-FM, the first thing I told them was, “You are in L frigging A. Own it.” In other words, people expect the output of the entertainment capital of the world to be awesome. (Are you listening, Mr. Leno?) DWTS delivers in spades.
I just hope Louie doesn’t get on American Idol. I have to draw the line somewhere.
This article first appeared in the Small Market Radio Newsletter, of which your faithful blogger is editor and publisher. He is also its circulation manager, and as such encourages you to subscribe thereto.
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