Strength in Numbers

We always look for small- and medium-market representation in our industry organizations; unless it's there, those organizations can be blind to the concerns and workings of what is arguably the most vital part of our industry.

For example, we note that the regional directors of the Radio-Television News Directors Association (RTNDA) include no small market radio news directors, and just one medium market ND.

Granted, the RTNDA isn’t exactly a must-belong for most of us, but it would be productive for us to have a presence. Wacky thought: What if a bunch of stations in a region or an affinity group (like the Presidents Club or the Idea Bank) get together and buy a membership for a broadcaster willing to take on the responsibility?

Here’s one for you: the Interactive Advertising Bureau. Yes, membership is pricey, but to paraphrase, many wallets make light work. And who doesn’t agree we should have a seat at that table?

Small market radio complains that its voice is not heard in many quarters. Well, let’s get organized, pick our targets, and step up.