Thursday, May 27, 2010

RAB Resurgent

With the RAB’s announcement about its expanded, enhanced online presence, there is evidence that, to paraphrase Mark Twain, rumors of the demise of their services department have been greatly exaggerated.

There is so much emphasis on all things digital today that we sometimes lose sight of the fact that 90-95% of our revenues still come from good old radio sales. And radio salespeople still need the basic tools to present our medium and our stations in the best light.

While the days of 800-232-2121 may be numbered (my estimation, not the RAB’s position), the days of lie ahead.

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