Objects in Mirror Are Closer than They Appear

Not-So-Confidential Memo to Arbitron:

I know you guys are busy beating back the geniuses who are perpetrating the anti-PPM fraud, while at the same time making much-needed advances in diary methodology. I know you have a lot to focus on in the road ahead, but it’s a good idea to glance in the rear view mirror from time to time.

See that cloud of dust in the distance? See how it’s closer than the last time you checked? Guess who’s coming to the party? Guess who’s winning the PR battle, not having to worry about the PPM cacophony overwhelming their message? Yes, it’s They Who Must Not Be Named.

There are some who would like nothing better than to see our resident ratings giant brought to its knees. There a many who welcome formidable competition, and there is much to be said for that argument: better data, faster delivery, lower cost.

But the other side of the issue has merit, too: especially now, do we need confusing, conflicting radio performance data?

AIG and Bernie Madoff aside, I believe in a free market, and I believe competition is a good thing.

And the need for affordable universal health care aside, I believe in survival of the fittest.

That’s why this gentle wake-up call to the denizens of Columbia, MD: Beware that dust-cloud approaching quickly from behind. Not only might it just overtake you, but it might also, er, cloud radio’s story at just the wrong time.