With the crap-storm surrounding Arbitron these days—the PPM smack down and the prevaricating CEO have provided a two-course media meal—my faith in the company has never been more pronounced.
Sure, Arbitron is a good friend of my newsletter, but if I didn’t believe what I just said, I would say nothing at all.
While others see a weakened, vulnerable behemoth, I see a company that is growing stronger.
Huh?
It’s all about the core values. I never had the—whatever—of getting to know Mr. Skarzynski, but I can say without qualification that everyone I know at Arbitron is sincere and honest to a fault. I could not have said that, say, ten or twenty years ago, and I don’t know who gets the credit for the sea change, but my impression is that the people at Arbitron today are decent and real.
In such an environment, the character flaws attributed to Mr. Skarzynski cannot thrive. Whether an interim leader or a more permanent occupant of the office, it is up to Mr. Kerr—who comes from Meredith, another good company—to restore Arbitron’s good name—which, given the company’s traditional flashpoint role, is destined never to be that good anyway.
Call me old-fashioned, but I believe the good guys can win. I know that smart, honest ones can.
PS: In my experience, the same good qualities are alive and well at Nielsen and Eastlan. Let the games begin.
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