Saturday, January 30, 2010

RIP: RAB MLC

Legendary WABC programmer Rick Sklar once summed up his programming philosophy by saying, “You can’t get hurt by what you don’t play.” (Fun fact: at one point his entire current playlist was 14 records, which he masked by assigning higher numbers to some songs—“number 18,” “number 27,” etc.)

But I digress. Mr. Sklar seemed to imply that, in general,  you don’t miss what you don’t have. But after twenty-some-odd years of looking forward to the RAB’s first-quarter gathering, I have to admit that I miss it.

It’s mildly depressing to visit the RAB website and not see the trademark ballsy tagline-de-l’année. . .to be able to reach RAB staffers relatively easily, because they’re not scurrying around prepping for their show. . .not to be swapping Amfac elevator stories with other MLC veterans.

Ah, but memory plays tricks as well. What began as the anti-convention—limited registration, training-driven, no hoopla, all business—evolved (some would say “devolved”) into another numbers-driven, pack-the-seats, squeeze-the-exhibitors, book-the-noms-du-jour event. (They did it well, but still. . .)

When Fall rolls around, I still feel a little back-to-school tug after all these years. And this year, I’m feeling a little unrequited RAB love. Let’s see if the beefed-up RAB presence at the NAB shows assuages it.

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