One of the reasons we don't have more good jocks is that PDs tend to treat all their jocks the same - regardless of experience, skills and capabilities.
Greek mythology tells of the Procrustean bed, in which shorter subjects were stretched and taller ones were, er, shortened so everyone fit exactly the same. Some radio stations are latter-day Procrustean beds, insisting on absolute conformity from all their jocks.
The problem is, the best a programmer can ever hope for is the best work from the weakest jock ... leaving the better jocks frustrated and wasted.
Some programmers do this because it seems easier than constantly explaining to the lesser jocks why the greater ones have more freedom. And it is easier, because the alternative is actually giving each jock individual attention to bring out his or her best.
Sorry, but that is - or should be - a big part of the job. If radio is to be great again, we must invest in our talent. They will only be as good as we help them to be.
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