Last week our friends at Clear Channel dumped a couple of jocks at my alma mater, KISS-FM (KHKS) in Dallas - including the midday guy.
Lessee ... last time I looked, Dallas was the #5 market in the U.S., and KISS-FM was the top contemporary station. Their morning guy, Kidd Kraddick, just dominates his time slot.
And now the show that follows Kidd's will be tracked? By some guy (a unisex term, BTW) in Atlanta - if they're lucky - who's wiped out from doing his or her local show, some production, a personal appearance, a van hit and God knows what else?
In what universe does this make sense?
Of course, the people who made this decision are so far up the food chain that they don't listen to the radio - they read financials. I'm sure this genius idea works well on paper.
Too bad it sucks for the station and its listeners.
How come we used to be able to do great live, local radio and make the numbers? How come we can't now?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment