Talent Can Bring Radio Back

This is not a great time for radio. (This is also not an original thought. So sue me.) But there's hope.

First, some real radio people are coming back into the business. They are hiring other real radio people to manage their stations, who are hiring real radio people to program their stations, who are - and this is where it gets really good - hiring real radio people for on-air.

I'm not saying that we're going to enter an era of unbridled creative expression ... 10-in-a-row is not going away any time soon ... but I think jocks will be appreciated as they have not been for a long time. I think we'll be given more freedom to do good radio.

But the freedom comes at a price. Jocks have to be ready for this freedom and not misuse it. If we take it too far, we'll be back reading liners verbatim quicker than you can say "less talk."

Are you ready?